Dao-Yi Chow and Maxwell Osborne were not going for irony when they named their upmarket menswear label Public School. Chow proudly attended Stuyvesant High in his native New York, and he and his partner are putting that point of view to work in their super-streetwise men's line. It may be ironic that they've recently won such cult fandom from the fashion industry (who are, on the whole, more of a private-school crowd), but the duo shows no signs of selling out. Its always-authentic, outer-borough-born aesthetic has made Public School popular with such authorities as the CFDA, who presented Chow and Osborne with the Swarovski Award for Menswear in June, and W Hotels, with whom they released a limited-edition denim vest this July. All this, and they only just showed at Fashion Week for the first time last year.

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